At present, the real estate industry has no more rapid growth and entered the stage of refined operation, and the real estate competition has shifted from the scale competition into demand of better product. Driven by the new market demands and new competition, how to adapt to changes and continue to win market recognition has become the key to win the competition. In the second round, the core competitiveness of the real estate companies will eventually return to the product itself. And the quality of the project is undoubtedly the most basic and most important factor to build the quality product.